Writing

Building in public. Thinking in public.

Essays on AI consumer products, marketing operations, and the systems underneath both.

The White Space Hyperscalers Can't Close

In progress

I'm working through why real white space remains for intentional, opinionated AI consumer apps, regardless of what the hyperscalers ship next. DailyChew is my working proof.

Full essay publishes here when ready. No gate.

Agency Second Brain: The Vault Architecture

2026-05-18

Applying the second brain pattern to an agency's operational context.

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Building a Second Brain with Claude Code

2026-04-16

A persistent memory system built on markdown, Obsidian, and a CLI I didn't expect to trust.

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Let me know what you think. I'd love to hear from you.