A systems thinker at the intersection of marketing, technology, and human creativity.
I work at the intersection of marketing operations and systems architecture. Day job: leading client success and growth at AutoBoost, a digital marketing agency for auto repair shops in Pennsylvania. In my spare time, I'm building ACE: a pipeline infrastructure for AI-assisted professional services. In the long run, I'd like to work on The Sentinel, a hardware AI prototype I'm funding through the above, among other products and ideas.
That's the portfolio version. Honestly, I spend quite a bit of time thinking about how to create work that truly matters and create interesting things. Building systems that become more valuable over time is an essential practice for ensuring my ideas don't fade away into the ether of tomorrow. The systems I've built to run my life keep me on track as I navigate a busy life as a serial entrepreneur by night and a digital marketing executive by day.
The Scenic Route
I got a humanistic education first and built technical fluency on top of it. I started with computer science coursework at DePaul, transferred to UW–Madison to study English Literature and Chinese, and eventually returned to code by retraining at App Academy.
In between, I spent time in the nonprofit sector, managing 12 staff members and a complex multi-grant budget for a housing and financial counseling team in Lancaster. Managing real, human problems with constrained resources permanently broke my tolerance for abstract, performative work. It's a load-bearing pillar for how I operate now.
I've often seen system design as akin to understanding narrative design and the common narrative structures that underpin all compelling stories: those recurring patterns throughout history. My current work still involves research, translation, writing, and debate. These skills were cultivated during my degrees in English Literature and Chinese, where I engaged extensively with Comparative Literature.
Philosophy of Work
I believe in what I call calm ambition: the pursuit of meaningful work without the performative hustle culture that dominates tech and marketing. I am interested in building things that last, systems that compound in value over time, and relationships based on substance rather than networking transactions. My approach to AI is similarly measured, as an augmentation of human capability rather than a replacement.
Outside of Work
Outside of work, I hike the AT corridor near Harrisburg, PA, cook seriously (with a restaurant background, I know how to work a line), and spend most of my time with my fiancée, Sami. We're getting married in June. I have fibromyalgia, which makes the gym a negotiation and intensity a practice rather than a given. 2026 is a wedding year and a build year simultaneously, which is about as honest a summary of my life right now as I can give.
If you're here because you want to hire me for something, the Consultingsection is where to go. If you're here because you're building something too and you want to see how someone else is doing it: good. I'm documenting it.
Client Success & Growth Leader
AutoBoost | Business Actualization
Digital Transformation, AI Integration
Director of Marketing Technology
Stoltzfus Structures & Horizon Structures
2024-2025
Freelance Digital Marketing Director
2021-2024
ACE: Autonomous Content Engine
The Sentinel: Physical AI Prototype